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Untangld

Untangld is an international strategy studio. We specialise in helping ambitious businesses grow by redefining how they win.

Case studies

About Untangld

Why a strategy studio?

Because nobody has the time, patience, or money to bankroll shots in the dark. Because the right answer matters. Unbiased by channel, execution or ego, ambitious companies deserve an integrated strategy that delivers new ways to win. This is not about incremental improvements, but transformational advantage.

How we work

We are designed to serve modern business leaders through evidence-led, end-to-end strategy. From brand, customer, experience, communications, to capability and implementation. Although we help businesses solve lots of different problems, it can often be boiled down to three things.

(1) We create brands that attract an unfair share of the conversation.

(2) We identify audiences of disproportionate value.

(3) We capitalise on moments of disproportionate impact.

Our clients

We’ve helped deliver transformational thinking to over 100 clients.

Our team

We are a global, open, independent team of problem solvers who believe that karma is real.

We were born out of the intention to create a very different type of agency. Not bound by borders, politics, or execution, we bring together smart, open-minded strategic thinkers who have an uncanny ability to answer commercial ambitions, with the perfect mix of science, creativity and culture.

Services (5)
  • Brand
  • Data / CRM / Loyalty
  • Design
  • Innovation
  • Strategy
Sectors (10)
  • Alcoholic drinks
  • Arts and culture
  • Business
  • Charities
  • Clothing and footwear
  • Consumer electronics
  • Cosmetics and beauty
  • E-commerce
  • Education
  • Financial services
untangld.co

Team

Amanda Quested

Managing Director

Danish Chan

Danish Chan

Co-founder + Strategy Director

Co-founder + Strategy Director Danish is one of the most awarded strategists in the world, having worked on some of the most iconic brands in the last decade…

Edwina Olver

Edwina Olver

Experience Director

Experience Director Edwina is a CX and digital transformation leader who thrives on empowering businesses to become more customer-centric in everything they do.…

Emily Gray

Emily Gray

Founding Partner + Business Director Emily Gray brings extensive knowledge from her combined agency, client, and startup background, having worked with brands…

Jamal Cassim

Jamal Cassim

Co-founder + Business and Operations Director

Co-founder + Business and Operations Director A proven business leader to some of the world’s most innovative and successful B2B and government brands including…

James Needham

James Needham

Co-founder + Strategy and Research Director

Co-founder + Strategy and Research Director Over 20 years experience across APAC and the UK helping redefine some of the world’s most iconic and effective…

John Broadfoot

John Broadfoot

Design Partner, Prototyping John, our Design Partner, Prototyping, turns strategy into something truly tangible. With over 17 years of experience in Melbourne…

Rachel Bruins

Rachel Bruins

Strategist

Strategist Rachel’s expertise lies in driving customer-focused initiatives, with a strategic data-driven business mindset. With over 11 years in advertising and…

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