Flourish CRM

We are Flourish. A specialist CRM agency with in-depth experience across CRM platforms, channels and data. We believe in creating CRM that works in the real world. 

We plan, design, deploy and optimise customer journeys for some of the world’s biggest brands. And those with big ambitions. Through our Optimise / Elevate/ Transform approach we’re challenging the big consultancies, offering clients an alternative to rigid methodologies, glacial responsiveness, and inflated fee structures. With Flourish you get senior-led CRM that moves at pace. Clients trust us for our practical, adaptable programmes delivered by specialists who stay close to your team and focused on measurable outcomes. Our work has attracted numerous awards including a DMA Gold 2025 for Best use of Email.  

Solution Design

We plan CRM approaches before anything is built, making sure platforms, data and use cases match business priorities.

• Platform audit & review

• Use case development 

• Technical architecture 

• Programme strategy  

• Vendor scoping / benchmarking  

Implementation

We turn strategies into working systems, managing complexity, stakeholders, and delivery so CRM actually performs in the real world.

• Project governorship  

• Platform migration

• Stakeholder engagement

• Data warehouse build

• Content management tooling 

Optimisation

We continuously improve performance across platforms, data and processes, using testing and insight to drive measurable improvement. 

• Platform & process enhancement  

• Data availability & utilisation  

• Test & learn  

• CRO for CRM  

• Process 

Planning

We design clear, joined-up CRM programmes and journeys, grounded in audience insight and built on data to deliver against performance goals. 

• Programme development  

• Comms journeys  

• Channel integration  

• Audience & segmentation  

• Performance analysis  

• Research & insight 

Creative

We develop CRM-first concepts and create assets that work across platforms and channels, balancing craft with scalability and production. 

• Multi-channel communications  

• Content / asset creation  

• Toolkit / playbook development 

• Animation / motion graphics  

• Dynamic design systems  

• Production management   

Delivery

We provide dependable, flexible CRM delivery, acting as an extension of your team to manage campaigns and day-to-day performance. 

• Campaign management  

• Platform & programme management  

• In-house / hybrid resource  

• Measurement & reporting  

• Front / back end development 

• Fixed term contracting