Collaborate
We build worlds people want to step into.
Case studies
eBay Garage
Hyundai IONIQ 6 N - Global Launch
JD × Nike - Win Together
Kanyon in the Forest
BAE Systems Virtual Event
MBZUAI Five Years Forward
Randox at Goodwoof
Randox Future Lab
Randox immersive high street experience
Randox: The Future of Health
Swift at The Motorhome Show
The Sky Immersive Cinema
Visit Qatar House of Hospitality
Goodwood Speed Week
About Collaborate
We Collaborate. In Real Life.
Collaborate is an independent global brand experience agency creating work people step into, move through and remember.
We believe the most powerful brand connections are built in real life - through shared spaces, lived moments and genuine human connection.
Our approach is rooted in understanding how people feel, behave and interact in physical environments. From this, we design experiences that shift perception and create lasting impact.
Collaboration sits at the core of our process - connecting brands and audiences, strategy and creativity, platforms and partners. We turn access into participation, and presence into something people feel part of.
Our work spans brand worlds, activations and content-led experiences, grounded in culture and designed to resonate in the moment and beyond it.
Real impact doesn’t come from being seen.
It comes from what people feel, remember and carry forward in real life.
- Primary discipline
- Experiential & Events
- Services (9)
- Brand
- Content
- Creative & Advertising
- Design
- Digital & Experience
- Experiential & Events
- Full-service
- Production
- Strategy
- Sectors (10)
- Arts and culture
- Automotive
- Clothing and footwear
- Cosmetics and beauty
- Education
- Healthcare
- Leisure and entertainment
- Real estate
- Sport
- Technology
Team
Andrew Walker
Executive Creative Director
Andrew Walker is Executive Creative Director at Collaborate, leading the agency’s creative vision and output across global projects. He works closely with…
Angus Peel
Angus Peel is Head of Content at Collaborate, leading how ideas are captured, shaped and shared. He works across projects to turn experiences into stories that…
Ben McMahon
Founder & CEO
Ben McMahon is Founder & CEO of Collaborate, leading the agency’s vision, growth and global direction. He works closely with brands to create experience-led…
Chris Ambidge
Client & Commercial Officer
Chris Ambidge is Chief Commercial Officer at Collaborate, leading client partnerships and commercial strategy across the business. He works closely with brands…
Lucy Bairner
Sales & Marketing Director
Lucy Bairner is Sales & Marketing Director at Collaborate, leading global growth and client partnerships across the business. She works closely with brands to…
Martin Severs
Martin Severs is Head of Strategy at Collaborate, leading the thinking behind how brands show up through experience. He works closely with partners to define…
Luke Daniels
Chief Operating Officer
Abi Simpson
Finance Director