
Beyond
Setting brands free with creative, media & innovation
Case studies


Countering a dangerous news story with an opportunity to educate and entertain for Subway

Jumping on a viral moment for Jam Shed to shake up category conventions

Launching a powerful new brand platform for Alzheimer's Research UK to drive action and find a cure for the UK’s biggest killer

Revitalising and injecting meaning into the brand platform for itsu with comms as beautifully simple as the brand promise
Alzheimer’s Research UK - The Beyond Way
Amazon
Circular fashion on a Gen Z budget
Depop
Creating Gen Z Desire for a British Classic
Mulberry
Creating unfair advantage over the category no.1
Findmypast
From start-up to scale-up, to £100M sale
Biotiful gut health
GROWING A WINE BRAND BY REFUSING TO ACT LIKE ONE
Jam Shed
itsu - The Beyond Way
Mobilising audiences into action
Shelter
Netflix
Painting the world yellow first & fast
Dulux
TURNING HOPE INTO URGENT ACTION
Alzheimer’s Research UK
Vinarchy - The Beyond Way
About Beyond
Beyond is home to the brightest minds in creative, media and innovation, on a mission to set brands free.
We create maximum advantage for brands by freeing our clients and our teams from restrictive industry siloes – our creative thinking is more integrated and effective, our media thinking is more imaginative and, together, they power-up brands to realise their true potential, both in the short and long term.
Working as one keeps things simple, effective and efficient. It enables us to focus energies on what matters most. We value individual expertise, craft, collaboration, teamwork, technology, and work tirelessly to foster a culture rich in curiosity and optimism.
Our work for clients has been industry awarded at a global and local level, including: D&AD pencils, Clio Awards, British Arrows, Creative Circles, Campaign Media Week Awards, Clear Channels Outdoor Media Awards and Thinkbox TV Planning Awards.
We are proud to be recognised as a Sunday Times Best Place to Work.
- Primary discipline
- Creative & Advertising
- Services (14)
- Content
- Creative & Advertising
- Data / CRM / Loyalty
- Design
- Digital & Experience
- Experiential & Events
- Full-service
- Innovation
- Media
- Performance
- PR & Communications
- Production
- Social
- Strategy
- Sectors (5)
- Alcoholic drinks
- Charities
- Leisure and entertainment
- Music
- Not for profit
Team

Ed Cox - Partner - Media, Data & Effectiveness
Ed works with clients to break down the barriers between advertising and other communications channels. He has an extensive background in media, data, and…

Joe Bruce - Creative Partner
Joe Bruce is a highly regarded and brilliantly accomplished creative with an impressive track record spanning over 15 years. His extensive portfolio, leadership…

Jonny Ray - Partner - Client Growth & Innovation
Jonny is responsible for ensuring a strong partnership is built with our clients and that we collaborate to drive optimum creativity and innovation which…

Kim Lawrie - Head of Technology
Kim leads and brings together the latest in AI, technology and breakout innovations to enhance our capabilities and ways of working, and also supporting our…

Laura Graham - Production Partner
Laura has extensive experience gained at numerous agencies, including BBH, Uncommon and AMV, where she was Executive Producer, overseeing the ASDA account and…
Zaid Al-Zaidy
Founder and CEO

Zaid Al-Zaidy - Founder and CEO
Zaid is a brand and communications expert with over two decades of experience across some of the world’s most iconic brands, both client and agency side. At…
Emily Paterson
Head of Experience Planning

